Turn Brand Values into Business Results
Align culture and strategy so your team, your voice, and your vision are all pulling in the same direction.
Job Loss Doesn’t Define you.
Your Story Does.
Affordable coaching and interview prep to help you own your narrative and show up with clarity.
Heather Cowan
Founder, Brand Strategy Coach
Branding isn’t marketing. It’s meaning.
I’ve spent my career at the intersection of brand and leadership, helping companies shape the way they sound and the way they show up. What I’ve learned is simple: when culture and brand reinforce each other, growth happens naturally.
I work with leaders to bring those forces together — creating clarity, confidence, and momentum from the inside out.
What I’m
Here For
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Clarify direction, strengthen decision-making, and create leadership teams that move with purpose and confidence.
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Shape values that drive performance, build trust, and foster a culture where teams feel connected, engaged, and aligned.
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Equip leaders and teams with the tools to adapt, grow, and thrive through change — building future-ready organizations.
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Refine how your brand shows up in the world, aligning internal culture with external messaging for deeper connection and impact.
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Guide teams through reorganizations and major shifts with clarity and confidence — minimizing disruption and strengthening alignment in times of change.
What They’re Saying
“Heather has been transformative in my career journey: from career transition to hiring to onboarding. I tend to get lost in storytelling and she cuts through the noise, helps me see what’s really going on, and guides me straight to clarity and results. Every session leaves me more focused, confident, and closer to my goals. I feel truly lucky to have her as my coach and can’t recommend her enough.”
Ana A.,
Director, Project Management
“Working with Heather was an absolute pleasure and a true professional highlight. She brought clarity, creativity, and calm to even the most fast-paced, high-stakes moments. Heather was not only a trusted partner but also a collaborative leader who inspired my entire team. I can’t recommend her highly enough.”
Gerald Yarborough,
VP Brand Creative CBS & CBS Studios
“I had the pleasure of working with Heather on a new business venture, where she provided invaluable guidance. Her deep experience and clear insight helped bring much-needed clarity to what initially felt like an overwhelming process. Heather brings a great energy to her work — making the entire experience both productive and genuinely enjoyable.”
Todd Brown,
Founder, Todd Brown Design
“I have been fortunate enough to work with Heather to solve intra-team dynamics issues and brainstorm strategic planning solutions. Her coaching is involved, always collaborative, and leaves me feeling empowered to manage similar issues confidently, going forward; especially important in my work supporting Fortune 500 business team growth.”
Sam C.,
Tech & Entertainment Recruiter