Turn Brand Values into Business Results
Align culture and strategy so your team, your voice, and your vision are all pulling in the same direction.
Heather Cowan
Founder, Brand Strategy Coach
I spent years helping companies define their brand voice. The real breakthroughs happened when the brand wasn’t just something they said, it was something they lived.
That’s the focus of On Brand Coaching. I work with leaders to align what they stand for with how they lead, build culture, and move their business forward.
Schedule Your FREE 30-Min Briefing Call
What I’m
Here For
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Clarify direction, strengthen decision-making, and create leadership teams that move with purpose and confidence.
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Shape values that drive performance, build trust, and foster a culture where teams feel connected, engaged, and aligned.
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Equip leaders and teams with the tools to adapt, grow, and thrive through change — building future-ready organizations.
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Refine how your brand shows up in the world, aligning internal culture with external messaging for deeper connection and impact.
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Guide teams through reorganizations and major shifts with clarity and confidence — minimizing disruption and strengthening alignment in times of change.
Where
to Start
Take the Brand & Culture Alignment Quiz
Perfect for team leads, internal brand owners, and values-driven organizations.
Take the Brand Clarity Check-In
Great for anyone shaping a brand on their own — and wanting it to feel more aligned, more intentional, and more like them.
Book a FREE 30-min Briefing Call
Let’s talk about where your brand is — and where you want it to be.
What They’re Saying
“Working with Heather was an absolute pleasure and a true professional highlight. She brought clarity, creativity, and calm to even the most fast-paced, high-stakes moments. Heather was not only a trusted partner but also a collaborative leader who inspired my entire team. I can’t recommend her highly enough.”
Gerald Yarborough,
VP Brand Creative CBS & CBS Studios
“I had the pleasure of working with Heather on a new business venture, where she provided invaluable guidance. Her deep experience and clear insight helped bring much-needed clarity to what initially felt like an overwhelming process. Heather brings a great energy to her work — making the entire experience both productive and genuinely enjoyable.”
Todd Brown,
Founder, Todd Brown Design
“I have been fortunate enough to work with Heather to solve intra-team dynamics issues and brainstorm strategic planning solutions. Her coaching is involved, always collaborative, and leaves me feeling empowered to manage similar issues confidently, going forward; especially important in my work supporting Fortune 500 business team growth.”
Sam C.,
Tech & Entertainment Recruiter