When old systems crack, founders find the openings.

I spent years inside the big brands, following the playbook, doing the work that looked good on paper but left people behind. When the system cracked for me, I chose to do it differently

Hi, I’m Heather.

Close-up of a smiling woman with blonde hair, wearing large black glasses and an orange sleeveless top, standing against a plain light-colored background.

I built my career in the corporate world — branding, marketing, strategy. I learned how the machine runs, what makes it tick, and where it breaks down. I watched leaders chase metrics while teams burned out. I saw what happens when brand is treated like a line item instead of the heartbeat of the business.

That experience shaped me, but it doesn’t define me. What defines me is the choice I made when the system stopped making sense: to do the work differently. To coach founders and small business owners who are building something real. Something that makes sense.

Here’s what I believe: the system isn’t fixed; it’s made up of choices. And founders — individual people, making individual decisions about how they lead, hire, sell, and grow — are the ones with the power to reshape it.

Every time a small business chooses alignment over shortcuts, humanity over metrics, connection over clicks, we move the world a little closer to better.

My role now is to help you make those choices with clarity and conviction. I want your business to not only grow, but contribute to reshaping the way we all do business.

The hardest part of building a business is in your head.

The doubts. The comparison. The pressure to hit some made-up standard of “success” that was never built for founders like us.

Working with me means asking yourself the hard questions and finding the answers that reduce your anxieties, excite you to keep pushing, and compel you to share your vision with the world.

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