Branding isn’t just how you look.
It’s how you lead.
I help organizations align what they say with what they do.
I’ve spent over a decade helping companies find their voice — shaping brands, writing taglines, and crafting messages that sound great on the surface.
What stuck with me wasn’t the words. It was the energy behind them. The clarity that came when a brand felt true, and the disconnect when it didn’t.
That’s what led me to start On Brand Coaching.
Branding only works when it reflects something real. When how you lead, how people work, and how the brand shows up — all feel connected.
On Brand is about helping leaders bring that alignment into focus and into action. So that values don’t just sound good, but also guide how business actually works.
Heather Cowan,
Founder, Brand Strategy Coach
I work with:
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Whether you're scaling a company or evolving your leadership, I help you bring your brand into sharper focus — so your values show up in the way you lead, make decisions, and shape company culture.
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You're at the center of how people experience the brand from the inside. I support you in aligning internal culture with brand values — so the story told externally is reflected in how your people work, connect, and grow.
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When your messaging is strong but the alignment behind it feels shaky, I help bring clarity to the brand’s foundation. Together, we build internal alignment that strengthens strategy, sharpens voice, and creates consistency across every touchpoint.
Together, we:
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We take an honest look at where things aren’t lining up — between what’s said, what’s done, and what’s felt — so we can name what needs attention.
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We dig beneath surface symptoms to understand what’s really getting in the way — from unclear values to cultural friction or leadership gaps.
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We build practical, values-aligned approaches you can actually use — in conversations, policies, decision-making, and day-to-day leadership.