Build a brand that feels like you.

Because your business should reflect who you are, not fight against it.

Your business is an extension of you.

From the way you greet a customer to the way you set goals, your values are already shaping your brand and culture. The question is: are they working for you or against you?

On Brand helps you name what matters most and build a business that feels like you, so everyone else can feel it too.

Built for founders who want real progress, fast.

This isn’t cookie-cutter consulting. This is where you get down to business. Because at the end of the day, your business comes down to you.

A young woman opens a large cardboard box on a table in a bright room with big windows and white brick walls.

The Kickstart

A 90-minute session to cut the noise and get your brand moving in the right direction. Best for founders who feel stuck or uncertain about next steps.

In this session you’ll:

  • Unpack what’s working and what’s not.

  • Identify the values that actually drive your business.

  • Leave with a short list of bold, do-right-now next steps.

$350

Young man working at desk with laptop, surrounded by sticky notes, notebooks, and office supplies, with a potted plant nearby.

The Roadmap

A 4-6 week sprint to turn your vision into an actionable plan. Best for founders ready for structure and alignment between brand and culture.

We’ll work through:

  • Sharpening your brand identity to it stands out.

  • Turning your values into daily habits and strong culture.

  • Outlining a growth path that feels like you, not a copy-paste playbook.

$2,500

Group of five young adults in a modern office, engaged in a presentation. One woman standing near the whiteboard is speaking while others are seated or standing, listening attentively. The room has a brick wall, large window, potted plant, and office supplies on the table.

The Breakaway

Quarterly sessions to keep your edge sharp and your growth on track. This where you stay focused and pull ahead of the pack. Best for founders and small teams scaling up and moving fast.

Designed for:

  • Founders making first hires or big moves.

  • Teams navigating growth or pivots.

  • Anyone ready to keep momentum instead of losing it.

$750/Quarter

On Brand is for you if…

You’ve outgrown the “wing it” phase and need structure without corporate bloat.

You want your brand and culture to feel as authentic as the business you’re building.

You’re about to hire or scale and don’t want to lose what makes you different.

You’d rather build with alignment now than fix a mess later.

A woman with blonde hair wearing black glasses and a reddish-orange top smiling at the camera against a plain off-white background.

I ask the questions a brand deck can’t answer — but should.

Heather Cowan, CPC

I’ve been inside the big brands. I’ve built the glossy decks, used the buzzwords, and recommended the “best practices” that look good on paper but leave people disconnected. I know first-hand what happens when growth is measured in clicks instead of connection.

I do things differently now. I’ve doubled down on what actually matters: how people feel when they work with you, buy from you, and join your team.

Business is shifting. The old models are cracking, and a new generation of founders is writing the playbook. My role is to help you shape your brand and culture in a way that not only grows your business but also contributes to a better way of doing business—one that makes life and work feel more human.

Thinking about it? Start here.