When the copy writes itself…what does the copywriter write?

Welcome to Ideate This.
A blog, written by a copywriter processing what it means to not be a copywriter anymore. 

Here,
I’ll be unmuted – free of stepping on anyone else’s words.
I’ll be unbriefed – so, expect things to get loose. 
I’ll be on brand – not selling you something.

As a copywriter, I learned how to read the world around me – looking behind the words, seeing the missed connections that might lead to a page-stopping headline or a radically fresh campaign.

As a not-copywriter, with no headlines to write and no campaigns to manifest, I still find myself gripped by that habit.

And I still find myself a writer, sitting down to tap it out, think it out, get it out. 

That’s what I hope Ideate This will become. A place for my unique perspective on the world I can’t stop reading. 

I’m glad you’re here. I hope you’ll stay. 

HC