The Roadmap Sessions
Growth without structure leads to burnout, drift, and uncertainty. The Roadmap is a 4-6 week sprint that locks in your value, your tactics, and your identity so you can grow the right way.
A clear path forward in 4-6 weeks
Four 1:1 founder sessions (90 minutes each).
Values in Action
Identify what matters most and then turn it into real behaviors and lasting culture.
Voice & Messaging
Sharpen how you talk about your business so people can actually hear it.
Growth Framework
Develop an actionable roadmap that scales with you, not against you.
Final Deliverable
Walk away with a Brand + Culture Roadmap made to make decisions easier puts success firmly in your hands.
The Roadmap Sessions are right for you if…
You’ve outgrown the “wing it” phase.
You’re about to hire, expand, or pivot.
You’re tired of generic advice and what a process that fits you.
You want your brand and culture to be assets, not afterthoughts.
I know what works and what needs to change.
Heather Cowan, CPC
I’ve been inside the big brands. I’ve built the glossy decks, used the buzzwords, and recommended the “best practices” that look good on paper but leave people disconnected. I know first-hand what happens when growth is measured in clicks instead of connection.
I do things differently now. I’ve doubled down on what actually matters: how people feel when they work with you, buy from you, and join your team.
Business is shifting. The old models are cracking, and a new generation of founders is writing the playbook. My role is to help you shape your brand and culture in a way that not only grows your business but also contributes to a better way of doing business—one that makes life and work feel more human.